So THAT Explains It!
In a review of James English’s “The Economy of Prestige,” Louis Menand writes:
“When the first Nobel Prize in Literature went to Sully Prudhomme, in 1901, the choice was regarded as a scandal, since Leo Tolstoy happened to be alive. The Swedish Academy was so unnerved by the public criticism it received that its members made a point of passing over Tolstoy for the rest of his life—just to show, apparently, that they knew what they were doing the first time around—honoring instead such immortals as Bjørnstjerne Bjørnson, José Echegaray, Henryk Sienkiewicz, Giosuè Carducci, Rudolf Eucken, and Selma Lagerlöf. When you have prizes for art, you will always have people complaining that prizes are just politics, or that they reward in-group popularity or commercial success, or that they are pointless and offensive because art is not a competition. English believes that contempt for prizes is not harmful to the prize system; that, on the contrary, contempt for prizes is what the system is all about. “This threat of scandal,” as he puts it, “is constitutive of the cultural prize.” His theory is that when people make these objections to the nature of prizes they are helping to sustain a collective belief that true art has nothing to do with things like politics, money, in-group tastes, and beating out the other guy. As long as we want to believe that creative achievement is special, that a work of art is not just one more commodity seeking to aggrandize itself in the marketplace at the expense of other works of art, we need prizes so that we can complain about how stupid they are. In this respect, it is at least as important that the prize go to the wrong person as that it go to the right one. No one thinks that Tolstoy was less than a great writer because he failed to win the Nobel. The failure to win the Nobel has become, in the end, a mark of his greatness.”
--Louis Menand, “All that Glitters: Literature’s Global Economy,” The New Yorker, issue of 12/26/05 and 1/2/06, posted 12/19/05.

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